MY PHILOSOPHY
Idesign unique, beautiful interiors that not only enhance spaces but also promote the well-being of my clients.
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My design approach is thoughtful and tailored, focused on understanding the function of each room and how my clients interact with their surroundings. I believe in creating spaces that truly reflect individual needs and personalities.
Textures and materials play a key role in my process, helping me craft distinctive, sophisticated interiors with a timeless, effortless appeal.
Hi! I am Simona
Born and raised in Italy, I’ve called London home for the past 17 years.
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From a young age, I was captivated by the world of art and design, which led me to study ballet and pursue a career as a professional ballet dancer.
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My design inspiration comes from my experiences living in and traveling to diverse places across Europe and beyond, as well as from the beauty of nature. The rich cultures, histories, and natural landscapes of these destinations have deeply shaped my design style and approach.
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In my work, I combine traditional and modern elements to create spaces that feel timeless. By focusing on soothing earthy neutrals and natural materials, I aim to craft light-filled, airy environments that evoke subtle elegance and a calming, welcoming atmosphere.
